McLaren could be on the verge of announcing a new deal with one of its original sponsors. read more »

Formula 1 teams are well-known for marketing and exploiting every possible opportunity when it comes to merchandise. T-shirts and caps are the most prominent items from... read more »

ROKiT has said they remain “fully committed” to their other motorsport partnerships following their split as title sponsors of Williams. A title sponsorship that was supposed... read more »

Williams is set to unveil a new livery before the start of the 2020 Formula 1 season after splitting from title sponsors ROKiT. read more »

Claire Williams has said the team "met all contractual obligations" with ROKiT but would not go into detail about why they have split from their title sponsors. read more »

Formula 1 sponsors come and go, but which companies have spent the most to be a part of the sport? Formula Money provided GPFans with the numbers behind F1. read more »

With no races taking place and sponsors withdrawing their money, Louis Deletraz fears it could take motor sport a long time to recover. read more »

Racing Point team principal, Otmar Szafnauer, has said that ex-title sponsors SportPesa left due to "some difficulties in their home market". read more »

BWT are the new title sponsors of the Racing Point F1 Team for the 2020 Formula 1 season, replacing SportPesa. read more »

In proclaiming its viewer numbers for 2019, F1 is somewhat disingenuous, dropping the "industry standard" measurement in favour of a system that puts the sport in a... read more »

Claire Williams is unconcerned over Williams' 2020 racing budget despite the departure of a number of high profile sponsors on the back of a poor 2019 season. read more »

Despite losing sponsors for the second successive season, Claire Williams insists that the legendary Grove outfit has no concerns over its racing budget for 2020. read more »

Sponsor of Canadian Nicholas Latifi, the Royal Bank of Canada have joined Williams for the season, adding their names to the growing portfolio of sponsors the driver has... read more »

McLaren has lured one of Williams's long-time sponsors away, after signing a multi-year technical partnership with Unilever from the start of the 2020 Formula 1 season read more »

Williams has confirmed their partnership with major sponsors Unilever has come to an end, who are now sponsors of McLaren. read more »

Williams appear to have lost another major sponsor in Rexona, according to Polish sports outlet Sportowe Fakty. The Grove-based team, who have recently sold a majority equity... read more »

Formula 1 CEO Chase Carey admits selling major sponsorship deals has been harder than expected, but insists there has been increased interest from potential partners in 2019 read more »

Despite the fact that since taking control of the sport in early 2017 no significant series sponsors have been added to F1's portfolio, Chase Carey remains confident. read more »

McLaren will build on its existing portfolio of sponsors in 2020, according to Zak Brown. read more »

Robert Kubica's sponsors Orlen say they may take action against Williams over the Polish driver's retirement at the Russian Grand Prix. read more »

Robert Kubica's sponsor, Orlen, which also sponsors the Williams team, has called on the Grove outfit to explain his retirement from the Russian Grand Prix. read more »

Robert Kubica’s sponsors, Orlen, want an official explanation from Williams as to why they retired him at the Russian Grand Prix. With George Russell already out of the race... read more »

New sponsors, including British American Tobacco, have seen the McLaren F1 team's revenues rise by 9.2% in the first six months of the year. read more »

Williams posts significant financial losses for the start of 2019 as a result of its poor 2018 F1 campaign plus the loss of key sponsors and backers read more »

Sebastian Vettel would rather F1 races handed out interesting trophies than vases with sponsors' names featured. read more »