Formula 1's popularity is on the rise, as is the money coming in from sponsors. read more »

Aston Martin is on course to adopting the longest team name as it adds Saudi oil giant Aramco to its roster of title sponsors. read more »

Alfa Romeo team boss Frederic Vasseur hopes that their new recruit Guanyu Zhou can make them a standout attraction for sponsors. read more »

Ferrari will be reviving their partnership with long-time sponsors Santander from next season. read more »

Ferrari has retained one of their big long-term sponsors ahead of the new 2022 campaign. read more »

Giovinazzi is being replaced by Chinese driver Guanyu Zhou for 2022, who arrives at Alfa Romeo with some healthy backing from sponsors in a move that the team hopes will open... read more »

Alfa Romeo team principal Fred Vasseur has indicated the appeal for Chinese sponsors to join the team played a role in the decision to sign Guanyu Zhou for 2022 but insisted... read more »

Alfa Romeo say their reasons for signing Guanyu Zhou are partly, but not completely, financial. read more »

The Italian has lost his seat for 2022 to well-funded Chinese driver Guanyu Zhou, who is making the step up from Formula 2 to be Valtteri Bottas' teammate.Zhou's... read more »

It was perhaps not by chance that the subject of teams eventually being worth over $1 billion became a topic of conversation over the recent US GP weekend.Packed grandstands... read more »

Sergio Perez has been successful in court against one of his former sponsors, with the reward being a £2million windfall. read more »

Red Bull driver Sergio Perez has landed a £2million windfall after winning a court case against one of his former sponsors. read more »

Should Guanyu Zhou join Alfa Romeo, it won't be because his sponsors paid €30m - with Fred Vasseur saying that number is "bulls**t". read more »

Zhou's pace in F2 this season, allied to some healthy backing from Chinese sponsors, has left the 22-year-old Alpine Academy driver as the most likely candidate to step up... read more »

A report has claimed that sponsors of Guanyu Zhou would be prepared to give €30million to put the Chinese driver in a seat at Alfa Romeo next season. read more »

Formula One is considering easing some of its strict COVID-19 'bubble' protocols, in force since last year, so teams can entertain sponsors and guests more freely at... read more »

Zak Brown has called for an easing of the current COVID restrictions... in order that teams can entertain sponsorship guests. read more »

McLaren Racing CEO Zak Brown is confident F1 would lose none of its partners should the sport adopt louder bio-fueled engines. read more »

McLaren CEO Zak Brown does not think louder engines would scare away sponsors in Formula 1 as long as they were sustainable. read more »

As Christian Horner calls for noisy, high-revving engines for 2025, Toto Wolff argues that the sound of F1 has little relevance to new fans and that F1's stakeholders,... read more »

Formula 1 has revealed Crypto.com has joined its roster of sponsors and will be the partner of the championship's Sprint series. Crypto.com's logos will have a... read more »

It wasn't so long ago that Formula 1 found it was having to work hard to defend itself from the critics.Rampant costs were out of control. The screaming V8 engines made it... read more »

Williams CEO Jost Capito has confirmed the team is poised to make a number of announcements with regard to new sponsors after launching its latest car bereft of crucial backers. read more »

Team principal Otmar Szafnauer believes that the Aston Martin name rather than Sebastian Vettel is the biggest appeal for sponsors. read more »

Red Bull owner Dietrich Mateschitz said performance was the only deciding factor behind hiring Sergio Perez for 2021. read more »