American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual... read more »

Sebastian Vettel's record-breaking 2013 season has been recognised on an international scale after the Red Bull driver was crowned World Sportsman of the Year at the... read more »

As the kick off to the 2014 season approaches, Fernando Alonso is considered the most marketable F1 driver on a global basis. read more »

Williams has unveiled a new title sponsorship deal with Martini, the world's best selling Vermouth, which sees the famous stripes return to the Grove team's livery.... read more »

Williams announces a new "multi-year sponsorship deal" with global insurance company Genworth, which will see branding on the car in... read more »

Williams has signed a multi-year partnership agreement with global lifestyle protection insurer, Genworth. read more »

Williams has announced a new multi-year partnership with global lifestyle protection insurer, Genworth. read more »

Bernie Ecclestone says he is unaware of a rumoured takeover bid for Formula One by media firm Liberty Global and Discovery Communications. read more »

Red Bull and Sebastian Vettel's domination of Formula 1 in 2013 was the primary cause for a reduced television audience, according to an official report. The 2013 Global... read more »

F1’s global television audience fell to 450 million in 2013 - a drop of 50 million, it has been confirmed in a global media report issued by Formula One Management. read more »

Sebastian Vettel's dominance towards the end of 2013 sees drop of viewing figures, despite a significant rise in numbers in the USA     read more »

F1 is to introduce a 'global cost cap' and the limit will be applied from the start of January 2015.     read more »

Virgin Racing has become the ninth team to confirm its entry in the debut season of the new electric racing series, Formula E. The team, backed by the Virgin brand led by Sir... read more »

Virgin will enter a team in the FIA Formula E Championship when the new global electric motor racing series kicks off in 2014, it has been... read more »

Often fans of a sport get frustrated when a certain team or player dominates. It's understandable and perhaps even expected by those more passionate about things. Going... read more »

Norbert Haug, who last December split mutually with Mercedes after 22 years serving as its Motorsport Director, has landed a new job. The German, 60, will now work for Paravan,... read more »

IndyCar team Dragon Racing has become the fourth team to enter the new electric racing series, Formula E. The team, owned by Jay Penske, will go up against rivals Andretti... read more »

Dr. Mohammed Ben Sulayem has been appointed by the FIA to chair a new task force charged with the responsibility to build a ten-year plan for the sport's global... read more »

FIA president Jean Todt may face opposition in the upcoming presidential election from Briton David Ward who is considering running against the Frenchman. Todt is coming to the... read more »

Honda’s return to Formula One in 2015 is being warmly welcomed in the paddock. Amid poor results and the global financial crisis, the Japanese carmaker pulled out as... read more »

The organisers of the Indian Grand Prix have rubbished rumours that the event could be dropped from the calendar after 2014. Reports in some media outlets claim the organiser,... read more »

Jenson Button has welcomed Honda's return to Formula 1 as an engine supplier to McLaren, starting in 2015. Button has a wealth of experience working with the Japanese... read more »

One man who literally salivating at the global coverage Formula One is getting following Sunday's Malaysian Grand Prix is Bernie Ecclestone, though outwardly he is angered... read more »

As the teams claim they are cash-strapped and hard done by, Pitpass reveals that in the past 5 years, in the midst of the global economic crisis, their prize fund has increased... read more »

The city of Austin gained global media coverage worth $191.2 million from hosting the 2012 United States Grand Prix read more »