TAG Heuer has become the first title sponsor in the history of the Formula 1 Monaco Grand Prix.The watch manufacturer was named as F1's official timekeeper in January as... read more »

Atlassian has signed a multi-year deal to become the title partner of Williams Racing, in the biggest deal in the team's history.It is now the first title sponsor of... read more »

Toyota is now "gradually moving" towards a full-scale return to Formula 1 after its technical partnership with Haas began in 2024, says the director of its sportscar... read more »

Alpine has announced Castore as its new official team kit partner on a multi-year deal, with the partnership extending beyond providing apparel to the Formula 1... read more »

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH.Replacing Rolex, TAG Heuer becomes the championship's official... read more »

Online broker AvaTrade has signed a multi-year agreement to become a team partner of Red Bull - including support for its academy programme.Having previously been a partner of... read more »

As the Verstappen/Russell bickering continues, Toto Wolff joins in, branding Christian Horner a "yapping little terrier". read more »

Williams and Duracell have announced that their Formula 1 sponsorship deal will continue with a "multi-year" extension.Battery manufacturer Duracell has been a... read more »

Formula 1 has announced a multi-year partnership with Nestle, with its KitKat brand named "the Official Chocolate Bar" of the championship.The new deal will mean... read more »

Daniel Ricciardo is still splashed across Formula 1 branding at the United States Grand Prix in Austin despite being axed. read more »

Formula 1 has announced a 10-year global partnership with luxury conglomerate LVMH, which will see Louis Vuitton, Moet Hennessy and Tag Heuer branding come to Grand Prix... read more »

A United States judge has dismissed the trademark infringement case made by Haas Automation against its former Formula 1 team principal Guenther Steiner.In May, the Haas F1... read more »

The Kick Sauber F1 team is set to compete under a new name at Zandvoort after Dutch officials have banned the Stake F1 Team from using its branding at this weekend's... read more »

Global payment card provider Mastercard has returned to Formula 1 sponsorship by inking a deal with McLaren.Mastercard had been known to be exploring an F1 return for some... read more »

Red Bull has clarified that Max Verstappen’s race engineer was not branding him “childish” when he used that term over the radio in Formula 1’s Hungarian Grand Prix. Verstappen... read more »

Max Verstappen has given his support to Red Bull’s decision to extend team-mate Sergio Perez’s Formula 1 contract through 2026, branding the renewal “great news”. Perez’s... read more »

RB has presented a bold one-off 'chameleon' livery that will be sported at this weekend's Formula 1 Miami Grand Prix. The squad rebranded as RB for 2024 after... read more »

Hewlett Packard announced it is set to join Ferrari as its new title partner, renaming the official team name to Scuderia Ferrari HP in what has been called a... read more »

Max Verstappen has criticised the decision to have the Sprint format in operation upon Formula 1’s return to China this weekend, branding it “not the smartest thing”. The... read more »

Red Bull advisor Helmut Marko has commended Yuki Tsunoda’s weekend at Formula 1’s Japanese Grand Prix, branding it as a Max Verstappen-esque performance. Tsunoda excelled at... read more »

Sky Sports pundit Naomi Schiff has said she hopes the F1 Academy drivers will be supported by the F1 teams further than just branding. read more »

Formula 1 teams must take their newly formed partnerships with the all-female F1 Academy beyond just branding to ensure the continued progress of the series' drivers,... read more »

Formula 1 drivers have reasserted calls for quality over quantity on the sport’s calendar with some branding the impending 24 race season ‘well over the limit’. The upcoming... read more »

Following a winter of significant change for the Faenza-based squad, which has a new team principal and new identity, the VCARB 01 was shown for the first time at a launch... read more »

Sauber’s rebrand as ‘Stake F1 Team’ for the 2024 Formula 1 season is currently being investigated by the Swiss Federal Casino Commission, according to local reports. Swiss... read more »