Hewlett Packard announced it is set to join Ferrari as its new title partner, renaming the official team name to Scuderia Ferrari HP in what has been called a... read more »

Max Verstappen has criticised the decision to have the Sprint format in operation upon Formula 1’s return to China this weekend, branding it “not the smartest thing”. The... read more »

Red Bull advisor Helmut Marko has commended Yuki Tsunoda’s weekend at Formula 1’s Japanese Grand Prix, branding it as a Max Verstappen-esque performance. Tsunoda excelled at... read more »

Sky Sports pundit Naomi Schiff has said she hopes the F1 Academy drivers will be supported by the F1 teams further than just branding. read more »

Formula 1 teams must take their newly formed partnerships with the all-female F1 Academy beyond just branding to ensure the continued progress of the series' drivers,... read more »

Formula 1 drivers have reasserted calls for quality over quantity on the sport’s calendar with some branding the impending 24 race season ‘well over the limit’. The upcoming... read more »

Following a winter of significant change for the Faenza-based squad, which has a new team principal and new identity, the VCARB 01 was shown for the first time at a launch... read more »

Sauber’s rebrand as ‘Stake F1 Team’ for the 2024 Formula 1 season is currently being investigated by the Swiss Federal Casino Commission, according to local reports. Swiss... read more »

Sauber takes the next step in it's transition from Alfa Romeo into Audi, by unveiling the Stake F1's C44 car! Well, as is expected, 3D renders, but close enough.... read more »

The Swiss outfit has taken advantage of a two-year gap between its Alfa Romeo deal and the switch to full Audi works branding in 2026 to introduce a fluo green and black livery... read more »

Wednesday’s confirmation that AlphaTauri has been rebranded as Visa Cash App RB is a lot to take, least of all because the name doesn’t exactly roll off the tongue, but more so... read more »

Valtteri Bottas has offered a hilarious reaction to his team's new branding for the 2024 season. read more »

The Sauber-owned Formula 1 team will alternate between its rebadged Stake F1 Team branding and Kick F1 team across the 2024 and 2025 seasons due to marketing decisions. After a... read more »

Sauber has reiterated that Audi remains "fully committed" to Formula 1 but confirmed the marque will not have any branding presence in the team until 2026. Last year... read more »

Ex-Formula 1 race winner Mark Webber has criticised Fernando Alonso and Lewis Hamilton for their antics during the Abu Dhabi Grand Prix, branding it a "bit... read more »

Formerly known as Toro Rosso, the organisation was rebranded in honour of Red Bull-owned clothing company AlphaTauri in 2020, but with that deal set to end, it has been... read more »

Ex-Renault Formula 1 team boss Cyril Abiteboul has criticised Daniel Ricciardo for deciding to depart the side only one year into their partnership, branding him... read more »

The McLaren Formula 1 Team will trial the use of recycled carbon fibre at the United States Grand Prix with the hope that the practice will prove integral to reducing CO2... read more »

McLaren has teamed up with the specialised company V Carbon to pioneer the use of recycled carbon on its MCL60.The recycled material will first be used on the cockpit branding... read more »

Velo is one of the brands McLaren sponsor British American Tobacco has created to pivot away from cigarettes towards tobacco-free nicotine products, such as Velo's... read more »

Lando Norris was in a cheeky but ecstatic mood after his first British GP podium, branding his McLaren team 'beginners'. read more »

As part of the commemorative livery, the engine cover of the Williams FW45 driven by Alex Albon and Logan Sargeant has been draped in the Union Jack. The Grove-based... read more »

Aramco subsidiary Valvoline Global has signed on to become the Silverstone outfit's long-term official lubricant partner.At Silverstone Valvoline's red and blue... read more »

Audi has provided an update on its development project ahead of its entry to Formula 1 in 2026. The German automotive giant will join Formula 1 under revised power unit... read more »

As first reported by Autosport, dynamic panels that are fitted in sections along either side of the cockpit and are visible from onboard cameras allow the team to change the... read more »