Although Jenson Button says it would be a "shame" to change an aspect of Formula 1 that makes it F1, he reckons the sport should consider shorter races as they would... read more »

After it was announced that Formula 1 has been bought by Liberty Media group, Jenson Button has said that it is good for the sport as it will attract a younger fan base. read more »

Jenson Button has backed Liberty Media's takeover of Formula 1, tipping the development to help the sport attract a younger audience and break further into the… read more »

The Haas Formula 1 team still has a long way to go to earn the respect of the pitlane's top technical figures, reckons its founder Gene Haas read more »

Sauber boss Monisha Kaltenborn says the negativity surrounding Formula One makes it difficult for teams to attract new sponsors. Sauber has struggled financially in the past... read more »

Sauber team boss Monisha Kaltenborn believes that the negativity surrounding Formula 1 is making it increasingly difficult to attract investors and… read more »

US Grand Prix organisers turn to singer Taylor Swift in an attempt to attract new fans and sell out the October race. read more »

Gene Haas says his new Formula 1 team is "not desperate" to attract sponsors read more »

Hockenheim has warned Formula One fans that the German Grand Prix could fall off the calendar if the event does not attract enough spectators next year. The German Grand Prix... read more »

With F1 struggling to attract new fans and keep current ones interested, the GPDA conducted a survey to establish what it is that F1 fans are looking for... read more »

This weekend marks the first ever Formula E race in London and city major Boris Johnson says he's willing to look at hosting a Formula 1 street race in future. Johnson... read more »

Formula 1 has become far too complex and must return to its simplistic roots if it is to attract more fans and keep them fully engaged in the sport, according… read more »

The FIA has opened up a selection process to try to attract a new Formula One team to the grid for either 2016 or 2017. The Haas F1 team is due to join the grid next year as... read more »

Gene Haas has not ruled out signing Danica Patrick for his new Formula 1 team next season, should she be able to attract a big-name sponsor read more »

Bernie Ecclestone has suggested Formula 1 create an all-women world championship, similar to how other sports such as football, golf and tennis operate. Ecclestone is keen to... read more »

Red Bull team principal Christian Horner believes the performance advantage enjoyed by Mercedes and its customers is putting some fans off the sport. During 2014, it was clear... read more »

Lotus co-owner Gerard Lopez has hit out at Formula One Management (FOM) - the company which owns the rights to the sport - for the way they run the business side of things.... read more »

McLaren chairman Ron Dennis says a title sponsor must be willing to stump up around £50 million ($76m) a season if it's to have its logo on his car. The Woking team has... read more »

Renault Sport F1's managing director, Cyril Abiteboul, is the latest to throw his support behind proposals to drastically increase the power output of Formula 1's... read more »

The controversial quiet V6 power units are helping Formula One attract a younger fan base, according to a current race organiser read more »

Formula 1's controversial new engines are attracting new fans to the sport, says the Malaysian Grand Prix boss. read more »

The much-vaunted European Grand Prix in Valencia continues to attract unwanted attention nearly three years after its last appearance on the F1 schedule. read more »

A new think-tank has been created by Formula 1 to improve the overall experience for fans during and away from races next season and beyond. The Promotional Working Group will... read more »

Mercedes motorsport boss Toto Wolff has warned rivals Christian Horner of Red Bull and Marco Mattiacci of Ferrari that they're playing a dangerous game and potentially... read more »

Caterham will return to the Formula 1 grid at the 2014 Abu Dhabi Grand Prix - the final race of the season - administrators in control of the team have confirmed. The outfit... read more »