Scuderia Ferrari ended its long-term sponsorship and strategic partnership with the Swiss luxury watchmaker Hublot which will be replaced by another Swiss watchmaker Richard Mille. read more »

Lewis Hamilton has lost a three-year legal battle with a luxury Swiss watchmaker over the trademark to 'Hamilton'. read more »

Watchmakers Bell & Ross have released three new watches, taking inspiration from the R.S.18 Formula 1 car read more »

McLaren Chairman Ron Dennis admits falling out with sponsors TAG Heuer CEO, leading the watchmaker to jump ship to Red Bull. read more »

Watchmaker TAG Heuer will end its 30-year sponsorship of McLaren at the end of the season to work with Red Bull. TAG Heuer becomes the latest long-term sponsor to leave the... read more »

Sahara Force India is proud to announce the beginning of a multi-year partnership with TW Steel, which sees the Dutch watchmaker become the team’s Official Timing Partner. The... read more »

Swiss luxury watchmaker Certina has extended its sponsorship agreement with Sauber ahead of the 2013 Formula 1 season, with a renewed and strengthened deal between both parties... read more »

Rolex will become the official timekeeper and timepiece for Formula 1 after agreeing a major long-term sponsorship deal. The deal, which begins next season, will see the luxury... read more »

The battered face of Formula One boss Bernie Ecclestone features in a new advertisement for a Swiss watchmaker.... read more »