JMI, the company responsible brokering for the Williams Martini deal, is on track to give a £6m boost to the profits of its owner, Chime Communications. read more »

Williams F1 have signed a new multi-year partnership agreement with the global consumer goods company Unilever, beginning in 2015. Unilever previously had a sponsorship... read more »

Caterham are so confident that they'll be racing in Abu Dhabi that the team are preparing freight for the flight to the Middle Eastern race next weekend. The... read more »

In a move reminiscent of the F1 tobacco ban, the EU has fired an opening salvo as it seeks to ban sponsorship of the sport involving alcohol. read more »

F1 faces a new threat as the EU wants alcohol sponsorship banned with Eurocare saying it sends "mixed messages" in light of the "destructive prevalence of... read more »

Although Monisha Kaltenborn concedes money played a role in Marcus Ericsson's signing, that wasn't the only reason for choosing him... read more »

Marcus Ericsson looks set to keep his Formula One career alive by signing with Sauber for 2015. Said to carry some $18 million in personal sponsorship, the Swedish rookie is... read more »

The Haas F1 Team has received a huge boost ahead of its 2016 debut with the hiring of former Anheuser-Busch marketing manager Adam Jacobs. The American outfit is hoping Jacobs... read more »

In her latest Crash.net column, Kate Walker looks at the uncertainty over alcohol sponsorship and highlights some new avenues F1 teams should be looking at read more »

Bernie Ecclestone has hinted that he would like even tougher conditions for the drivers following the recent back on performance related team radio calls. The 83-year-old,... read more »

Santander chairman Emilio Botin, the driving force behind his company's high profile sponsorship in Formula 1, has died. He was 79 read more »

Long-term McLaren sponsor Hugo Boss has dealt the team a blow following confirmation that it will switch to rival Mercedes next season. The fashion brand has been linked with... read more »

Haas Automation has announced a sponsorship deal with Ferrari, thereby adding to talk linking the Italian manufacturer with Gene Haas' eponymous F1 team. read more »

Ferrari has announced a new sponsorship deal with Haas Automotive ahead of its entry in to F1 in 2016 read more »

Pastor Maldonado is confident he will remain on the F1 grid despite Venezuela's new sports minister threatening to cut motorsport sponsorship... read more »

Pastor Maldonado has denied his sponsorship backing is ending. Early this week, the new Venezuelan sports minister Antonio Alvarez warned the country will not spend "one... read more »

Lotus F1 driver Pastor Maldonado repeats claims that his funding is not under threat from ongoing investigations into sponsorship irregularities in Venezuela. read more »

Trouble may be brewing around the issue of sports sponsorship by the alcohol industry. read more »

The world's leading premium Vodka makers Smirnoff have become the latest drinks company to join the world of Formula 1 sponsorship by signing a deal with the Sahara Force... read more »

Williams Grand Prix Holdings has announced an income increase in 2013 compared to their 2012 results. The Group's overall income increased to £132.4m, up from... read more »

A sponsorship payoff for Pastor Maldonado's departure to Lotus over the winter has helped the Williams Formula 1 team increase its profits in the past year read more »

Williams Grand Prix Holdings PLC (WGPH) has announced its financial results for 2013, with income increased by 25% due primarily to "a special non-recurring sponsorship... read more »

In-form Force India have signed a sponsorship deal with vodka brand Smirnoff with the firm's logo to have a significant presence on the team's VJM07 car. read more »

The Sahara Force India F1 Team has announced a new 'partnership' with vodka brand Smirnoff. The deal will see Smirnoff branding featured on the VJM07s from next... read more »

Force India will feature Smirnoff on its sidepod from the Spanish Grand Prix onwards after announcing a new partnership with the vodka company read more »