Engine sound is curcial in terms of the way fans perceive Formula One, claim Visa RB driver Daniel Ricciardo and Ferrari racer Carlos Sainz after recent suggestions that the... read more »

Since US-based Liberty Media took over F1 in 2017, it has made untapping the series' potential in America one of its key priorities, adding races in Miami and Las Vegas to... read more »

Formula One CEO Stefano Domenicali is adamant Max Verstappen's continued domination of the sport will not impact its popularity in the United States. read more »

This weekend's Australian Grand Prix marks the home race for Piastri, who is contesting his second top-flight season. The driver acknowledges that he tried to keep a low... read more »

Red Bull's current advantage with its RB20 has opened up the prospect of it already looking certain to win the world championships this year, and potentially lock out... read more »

Just how exciting, technical and innovative is Sportscar Racing today? Both IMSA and WEC have had major gains in popularity over the last few years, with new categories and... read more »

Formula 1 drivers have reasserted calls for quality over quantity on the sport’s calendar with some branding the impending 24 race season ‘well over the limit’. The upcoming... read more »

Providing behind-the-scenes access to one of the world's most restricted championships has done wonders for F1's booming popularity and expanded demographic, so the... read more »

Lewis Hamilton has one more season left at Mercedes. read more »

Red Bull Team Principal Christian Horner believes that a battle between Ford and General Motors would boost Formula 1's popularity in the United States even further. Last... read more »

AlphaTauri team manager Graham Watson has said that Max Verstappen is 'the best thing that has happened to Formula 1', comparing the Dutchman's popularity with... read more »

AlphaTauri team manager Graham Watson has said that Max Verstappen is 'the best thing that has happened to Formula 1', comparing the Dutchman's popularity with... read more »

Red Bull Formula 1 advisor Helmut Marko believes Guenther Steiner became a "victim of his popularity" after hearing his Haas exit related to wanting to gain shares in... read more »

Red Bull's Helmet Marko has claimed that Guenther Steiner became a "victim of his popularity" before his departure from the Haas F1 team.  read more »

The Dutchman won 19 of the 22 races, with only one victory escaping Red Bull and going instead to Ferrari.Meanwhile, Mercedes finished a distant second in the... read more »

Toto Wolff asserts that there should be no concerns over the popularity of Formula 1 despite Max Verstappen easing to a third consecutive title, virtually unrivalled. Red Bull... read more »

Capitalising on the success of Netflix hit Drive to Survive, which brought a huge new demographic to the series, American F1 owner Liberty Media was keen to exploit its... read more »

Formula One's surging popularity in the U.S. will accelerate further with next month's Las Vegas Grand Prix and an F1 movie starring Brad Pitt on the way, McLaren... read more »

Logan Sargeant has said that, despite the 'rapid' popularity growth of Formula 1 in the US, he is unsure how well known he is amongst American fans. read more »

Formula 1 has experienced a dramatic decline in social media mentions, growth and reach according to a new research study, which attributes the fall-off to Red Bull’s total... read more »

Bernie Ecclestone has offered his unique take on Formula 1's new owners, the sport's rise in the United States and its popularity on Netflix. read more »

Haas team principal Guenther Steiner has pinned Formula 1's popularity decline in Germany on those in the country that are not willing to pay to access channels in order... read more »

Liberty Media chief executive Greg Maffei has conceded that Max Verstappen's dominant run is providing "a challenge" to maintain the sport's growing... read more »

F1's calendar has ballooned to 24 races in 2024 amid the series' surge in popularity, with owners Liberty Media keen on bringing the championship to new markets in... read more »

Mario Andretti is confident that Max Verstappen's current domination of the sport will not compromise the sport's popularity in the US. read more »