Ferrari have raised a glass to a new sponsorship deal with premium Italian beer Peroni Nestro Azzurro 0.0%, marking the beginning of a multi-year collaboration starting from... read more »

Peroni Nastro Azzurro 0.0% has announced a multi-year global partnership with the Ferrari Formula 1 team and also the Ferrari Challenge Trofeo Pirelli series. The premium... read more »

The world's first official Formula 1 karting experience announced this week (22 January) that it will be opening to the public on Tuesday 6 February 2024.  F1 Drive -... read more »

McLaren F1 driver Lando Norris has announced the exciting new addition of YouTube star Will Lenney as a co-owner of his Quadrant gaming and lifestyle brand. read more »

Red Bull Team Principal Christian Horner believes that a battle between Ford and General Motors would boost Formula 1's popularity in the United States even further. Last... read more »

A leak across AlphaTauri's social channels suggests the team will transition into ‘Visa Cash App Racing Bulls’ as part of its rebrand from the 2024 Formula 1 season. Amid... read more »

Ford CEO Jim Farley is adamant the American brand will go “to the top of the podium” in Formula 1 when it hits the track in 2026 in partnership with Red Bull’s Powertrains... read more »

As part of a push to improve the fortunes of the soon-to-be-renamed AlphaTauri squad, owner Red Bull has revamped its leadership and is making infrastructure changes.Part of... read more »

Formula E racer Stoffel Vandoorne has announced a new partnership with Saudi Airlines, extending his role as global ambassador. read more »

The Mercedes Formula 1 team will evaluate the use of a laser detection system on its Safety Car in partnership with automotive technology company Luminar. The new strategic... read more »

A shake-up at Haas kicks off 2024, as Guenther Steiner leaves the Haas Formula 1 team, ending his nearly 10-year partnership with the American team. He'll be replaced by... read more »

Williams will continue to be powered by Mercedes when Formula 1's new engine regulations are introduced in 2026. Williams aligned with Mercedes from 2014, when the current... read more »

F1 was quick to shift its broadcasts to high definition, then real HD and, in 2017, moved to 4K ultra-high definition.Now, in partnership with its official broadcast... read more »

Sir Jackie Stewart’s sideburns, James Hunt’s magnificent flowing hair and Michael Schumacher’s eccentric sense of style – Formula 1 has a long history of setting and breaking... read more »

The Sauber-owned Formula 1 team will alternate between its rebadged Stake F1 Team branding and Kick F1 team across the 2024 and 2025 seasons due to marketing decisions. After a... read more »

Alex Albon is confident that he would present a stronger challenge to Max Verstappen if given another opportunity with Red Bull, a chance he believes he is now better prepared... read more »

Ferrari have recently confirmed that they have terminated a longstanding F1 partnership with non-alcoholic beer brand Estrella Galicia following a three-year collaboration... read more »

Ferrari have terminated a longstanding F1 partnership following the establishment of a significant agreement with their rivals. read more »

Ferrari Team Principal Fred Vasseur remains confident that the FIA will continue to manage Red Bull and AlphaTauri’s F1 partnership, with the two squads seeking to strengthen... read more »

Jean Todt believes Max Verstappen and Red Bull's current dominance of F1 has similarities to the legendary Ferrari partnership that propelled Michael Schumacher's... read more »

Italian Tennis star Jannik Sinner paid a visit to the Ferrari museum after he announced his partnership with F1. read more »

Sky Sports F1 pundit Martin Brundle says “something has to change” at Sauber, and has often questioned its existence as a Formula 1 team. Sauber ended its title partnership in... read more »

Bahrain's sovereign wealth fund is taking full ownership of McLaren Group as part of long-term plans to secure a partnership with a global industry giant. read more »

McLaren CEO Zak Brown has raised concerns about the relationship between Red Bull and its junior team, AlphaTauri, something he wants Formula One to take a closer look at. read more »

Aston Martin has secured a long-term extension of their partnership with Aramco, one of the world's leading integrated energy and chemicals companies, the British F1 squad... read more »