Aston Martin will be hoping to raise a glass to a successful Las Vegas Grand Prix after announcing a new global partnership with whisky brand Glenfiddich ahead of the race... read more »

Red Bull has added to its portfolio of global brand collaborations with video technology leader Neat becoming the team's official video conferencing hardware and... read more »

Ahead of the Las Vegas Grand Prix, Williams has announced a new partnership with Zoox, an autonomous ride-hailing company and independent subsidiary of Amazon. read more »

Formula 1 have announced a new multi-year partnership with, Nestle, which KitKat set to become Formula One's Official Chocolate Bar during the 2025 F1 season. read more »

Toto Wolff has left the door ajar for a possible future partnership between Max Verstappen and Mercedes, reigniting speculation about the Dutch champion's long-term future... read more »

The Aston Martin Formula 1 team announced on Tuesday a new long-term partnership with renowned sportswear brand PUMA. The post Aston Martin forms long-term partnership with... read more »

Aston Martin's Formula 1 team has announced a new partnership with Xerox meaning the office technology leader will become a global partner of the outfit.The deal, which... read more »

Aston Martin Aramco is delighted to welcome Xerox, a leader in office technology and solutions, as an Official Global Partner. The multi-year partnership unites two innovators... read more »

The Williams Formula 1 team has welcomed a new partner in the shape of Zoox, an autonomous ride-hailing company.The deal, which will see the Zoox logo carried on the cars of... read more »

Another day, another piece of good news for Aston Martin... read more »

Formula One's French outfit, Alpine has announced a new partnership with Mercedes, with the German manufacturer set to supply power unit to the Enstone-based outfit from... read more »

Formula 1 have announced a new partnership with an ally of Red Bull star Sergio Perez. read more »

Formula 1 announced on Monday a new multi-year partnership with KitKat, with the confectionary giant becoming the official chocolate bar of F1. The post F1 announces multi-year... read more »

Formula 1 has announced a multi-year partnership with Nestle, with its KitKat brand named "the Official Chocolate Bar" of the championship.The new deal will mean... read more »

Ferrari has announced the extension of its contract with Shell which will take effect on January 1, 2026, and will include its Hypercar programme in the World Endurance... read more »

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season. read more »

Formula 1 has announced a new collaboration with the British Council, with the partnership set to launch 'Learning Sectors', a new education programme to inspire... read more »

Haas and Toyota have joined forces, and team principal Ayao Komatsu was asked if Toyota have 'first refusal' if the team goes up for sale. read more »

Toto Wolff has conceded Lewis Hamilton's impending Mercedes exit in F1 has "helped" the team avoid the situation where it wants to end the partnership. The post... read more »

Fail to prepare, prepare to fail. Max Verstappen has won eight Formula 1 grand prix so far in 2024 and each of those victories came after eight billion simulations were run by... read more »

Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM. The post Ferrari signs multi-year F1 partnership with IBM... read more »

Ferrari and IBM have announced a new multi-year partnership aimed at improving the experience for fans of the Scuderia.The deal begins in 2025 with IBM signing on as... read more »

Formula 1 has announced a new multi-year sponsorship with American Express, which will expand Amex's partnership with the the pinnacle of motorsport from the Americas... read more »

Seven-time Formula 1 world champion Lewis Hamilton has announced an exciting new partnership, as he edges closer to a move to Ferrari. read more »

Williams has announced a multi-year extension and expansion of its award-winning partnership with Gulf Oil International Ltd, with the Reviva coffee brand read more »