Mercedes has announced a global partnership with PepsiCo beginning in 2026, bringing together three of its brands - Gatorade, Sting, and Doritos. read more »

Red Bull F1 team have announced their launch date for the 2026 season, alongside new partners Ford. read more »

McLaren and Google have launched yet another special livery, set to make an appearance at both the F1 United States and Mexico City GPs. The post McLaren partners with Google... read more »

Williams F1 star Carlos Sainz has criticised F1's use of drivers' girlfriends and partners during TV coverage of the Singapore Grand Prix. read more »

Carlos Sainz has criticised F1's coverage of the Singapore GP, citing the live feed focused too heavily on drivers' families and partners rather than racing. The post... read more »

F1 is teaming up with comedian and Chicken Shop Date creator Amelia Dimoldenberg for a new four-part series titled 'Passenger Princess'. The post F1 partners with... read more »

McLaren has announced Motul, the synthetic oil specialist, as the team's official supplier of high-performance transmission lubricants. read more »

Audi and adidas have announced a multi-year partnership that will see the German sporting goods manufacturer become the F1 team's official apparel partner. read more »

Williams will offer fans the chance to help contribute to a one-off F1 livery for the 2025 Sao Paulo GP in partnership with Gulf Oil. The post Williams partners with Gulf to... read more »

In recent years, the dynamic between a Formula 1 team and its partners has changed - the relationship is often symbiotic, much more than just a sticker on a car.Technical... read more »

Formula 1 and the Motorsport Network came together to host the sport's latest partners at the Autosport Business Exchange: Monaco ahead of the race weekend in Monte... read more »

Formula 1 have announced a new partnership that will begin in 2026, with Mickey & Friends joining the sport through exclusive experiences, content and merchandise. read more »

The Mercedes Formula 1 squad has announced a multi-year partnership with financial market powerhouse Nasdaq.The agreement will begin at this weekend's Miami Grand Prix,... read more »

Haas has unveiled a special cherry blossom livery ahead of the F1 Japanese GP, in what could be dubbed a 'home race' thanks to partners Toyota. The post Haas unveils... read more »

For RebelDot, the devil is in the detail - or, more specifically, in the data. All seven megabytes pour in from each Racing Bull every second, that is.It is becoming... read more »

After a memorable start to the season in Melbourne, Formula 1 rolls onto Shanghai for the second round of 2025 - a perfect chance for all of the Chinese partners and sponsors... read more »

Liam Lawson faces the biggest challenge of his career as he partners Max Verstappen. But while he may be lacking experience of grand prix machinery, history shows he can... read more »

Formula 1 is currently the hottest ticket in town and, with expectations of another memorable season ahead, the desire from fans to get along to their favourite grand prix will... read more »

Two Aston Martin partners have helped facilitate the deal. read more »

Mercedes thanked its partners and the FIA regarding the innovation... read more »

Zak Brown believes McLaren is commercially the most successful team in Formula 1 history after taking its first constructors' title for 26 years in 2024. It began last... read more »

Motor racing has a long tradition as an incubator of technology. AI is the latest example as tech companies flood into the sport as partners, helping teams harness AI to... read more »

Lottery operator Allwyn has signed a multi-year deal to become Formula 1's latest official partner.Allwyn, which owns the licence to operate the National Lottery in the... read more »

"We have a strong vibe with the partners that are with us and want to come to the team, so we don't feel any hangover." read more »

Aston Martin Managing Director for Commercial and Marketing Jefferson Slack has explained how the Silverstone-based Formula 1 team is enjoying a rapid rate of growth with new... read more »