Formula One Management has announced that F1 has teamed up with Westbrook Studios and Apollo World Touring to "initiate a new broadcast entertainment initiative". read more »

SportPesa, the global technology and entertainment company, has been confirmed as the new title partner for Racing Point. read more »

A round-up of the best soundbites of the Belgian Grand Prix, where Mercedes and Ferrari engaged in another see-saw weekend and saw Kimi Raikkonen's radio channel provide... read more »

Not for the first time, much of the radio-inspired entertainment during the German Grand Prix was supplied by Kimi Raikkonen. read more »

Lucas di Grassi: Formula 1 should focus on entertainment and leave electric to Formula E read more »

Formula 1 may stick with a 21-race calendar but Liberty Media are wanting year-round entertainment for fans and considering off-season events similar to the NFL. read more »

F1 has launched its new Fantasy Game as part of a partnership with international sports entertainment company PlayON read more »

Formula One today announced that it had acquired a stake in PlayON, a sports entertainment company valued at £30 million. read more »

Paddy Lowe fears the increasing weight of F1 cars threatens to lose the pure spirit element of the sport but concedes a balance between sport and entertainment needs to be found. read more »

Since its launch in 2012, the Circuit of the Americas has become one of the F1 circus' favourite grand prix destinations. Not only has the track itself delivered a series... read more »

A great performance from both of our drivers today. Max thankfully ran to the finish and provided a lot of entertainment. read more »

F1's new commercial boss Sean Bratches says he wants to turn Formula 1 from a "motorsports company" to an "entertainment company and brand." read more »

The future of the Chinese Grand Prix appears to have received a boost after Formula One signed a strategic partnership agreement with marketing company Lagardere Sport and... read more »

Formula One Owner's Liberty Media have agreed a strategic deal with Lagardere Sports and Entertainment to increase the profile of sport in China. read more »

Formula 1 has signed a deal with marketing company Lagardere Sports and Entertainment in a fresh push to boost the sport's profile across China. China… read more »

Formula 1 has stepped up efforts to increase its profile in China by signing a strategy partnership agreement with marketing company Lagardere Sport and Entertainment read more »

We know we're in the entertainment business, and, together, we all hope to be able to put on a better show tomorrow. read more »

Christian Horner believes F1's owners need to concentrate on providing a show, and making the sport more appealing to fans. read more »

Red Bull boss Christian Horner believes Formula One's next engine regulations should focus on providing entertainment, rather than a platform for car manufacturers to... read more »

Daniel Ricciardo said that Formula One's popularity in the US should continue to grow with ownership of the sport soon to transfer to US entertainment company Liberty... read more »

Despite the FIA's initially tighter communication guidelines, team radio still provided entertainment over the course of the 2016 season. GPUpdate.net has… read more »

Zak Brown, the man being tipped to fill a management role in Formula One, says he would "love to participate" in running the sport. On Monday Brown announced he is... read more »

Marketing guru Zak Brown has quit his role as CEO at CSM Sport & Entertainment and looks likely to take new role in F1. read more »

Zak Brown, one of Formula 1's leading commercial figures, is to step down as CEO of the CSM sport marketing and entertainment group read more »

It's no surprise that Bernie Ecclestone has been asked by F1's new minority-stake owners to stay on for three years. Liberty Media may understand sport and... read more »