Two-time world champion Fernando Alonso believes that Stefano Domenicali's plan to build F1 around its new demographic is wrong. read more »

First, Netflix made you care about F1. Now, it wants to control how you watch it. Netflix’s foray into Formula 1 storytelling began with the groundbreaking “Drive to Survive,”... read more »

The Formula 1 fanbase has boomed in recent years but alongside the many new supporters of the series, there has also been a huge increase in the ways of consuming content.With... read more »

Providing behind-the-scenes access to one of the world's most restricted championships has done wonders for F1's booming popularity and expanded demographic, so the... read more »

Capitalising on the success of Netflix hit Drive to Survive, which brought a huge new demographic to the series, American F1 owner Liberty Media was keen to exploit its... read more »

Lando Norris has described his and McLaren's potential impact on helping female drivers enter F1 as a "cool thing". read more »

The one billion fans figure has been projected by sports industry analytics company Nielsen Sports.Nielsen's forecast is based on its analysis of individuals with an... read more »

F1's push to gain a younger demographic of new fans has been largely successful since Liberty Media's takeover - and the Drive to Survive Netflix series is the... read more »