The F1 Insider survey, published on Wednesday, is the first of its kind to look at the views of those who work in the paddock.It drew anonymous responses from F1 teams,... read more »

PMI famously enjoyed title sponsorship with Ferrari through its Marlboro brand from 1997 until a clampdown on tobacco sponsorship in the late 2000s.But after PMI launched its... read more »

Haas team boss Guenther Steiner made it clear that Ferrari have sent Mick Schumacher, rather than him being there due to sponsorship. read more »

The blue, white and gold branding of Rothmans had become a motorsport staple of the 1980s and '90s, having emblazoned Porsche's 956 prototypes, the Prodrive-run... read more »

Williams has confirmed the first in a line of new sponsorship deals ahead of the upcoming Formula 1 season. read more »

Williams CEO Jost Capito has confirmed the team is poised to make a number of announcements with regard to new sponsors after launching its latest car bereft of crucial backers. read more »

Williams unveiled its new car for the 2021 season last week, presenting a heavily-revised livery that saw it adopt a striking new white, blue and yellow colour scheme.The FW43B... read more »

Deciding at the last minute not to sponsor Romain Grosjean's debut IndyCar campaign, the Frenchman says Haas "had their reason and their choice". read more »

Gene Haas has revealed he pulled out of sponsoring Romain Grosjean in IndyCar because of the Frenchman's horrific Bahrain Grand Prix crash. read more »

Haas Formula 1 team owner Gene Haas has revealed he opted out of a deal to sponsor Romain Grosjean in IndyCar after the Frenchman's Bahrain crash. read more »

The Alfa Romeo outfit has announced that its has extended its partnership with Acer and has signed an agreement with Hygiene technology leader Livinguard. read more »

McLaren Racing reported a £71.4 million ($98.9m) loss for the 2019 financial year, which was £13m ($18m) less than the £84.4m ($117m) loss is posted in 2018. The team saws its... read more »

Scuderia Ferrari ended its long-term sponsorship and strategic partnership with the Swiss luxury watchmaker Hublot which will be replaced by another Swiss watchmaker Richard Mille. read more »

Haas team principal Guenther Steiner admits that bringing Nikita Mazepin onboard brings sponsorship which stabalises the team. read more »

Guenther Steiner has claimed the sponsorship package provided by new rookie driver Nikita Mazepin has helped provide Haas with financial stability in Formula 1. read more »

The rebranded Aston Martin Formula 1 team is set to drop Racing Point's pink livery, with the squad expected to run in predominantly green colours alongside a new title... read more »

McLaren Racing CEO Zak Brown has paid tribute to former Marlboro sponsorship chief John Hogan who has sadly passed away. read more »

John Hogan, a hugely respected pioneer in Formula 1 sponsorship who was instrumental in brokering Ron Dennis' McLaren takeover, has died of a COVID-related illness at the... read more »

Kevin Magnussen says he has opportunities to stay in Formula 1 but they all require sponsorship so "that's it" for him. read more »

McLaren have confirmed a new multi-year Formula 1 partnership with Belarusian company Miory Steel. read more »

McLaren will bring the iconic Gulf Oil brand back to F1 as part of a new "multi-year" sponsorship deal. read more »

McLaren has announced a sponsorship partnership with the Gulf Oil brand, which will bring the company's iconic colours back to Formula 1 read more »

McLaren is set to unveil a sponsorship deal with Gulf Oil, which will see the two iconic brands reunite in Formula 1. Neither company has yet confirmed the deal, but McLaren... read more »

McLaren appear to have rekindled their old sponsorship with Gulf Oil after a series of teaser shots were released on social media. read more »

McLaren is set to bring the iconic Gulf Oil brand back to Formula 1 as part of a new sponsorship deal read more »