F1 team bosses have cooled concerns over prize money being split 11 ways in 2026, hailing the "big brand" commercial impact new entrant Cadillac brings to the party.... read more »

Chocolate manufacturer KitKat's legendary slogan 'Have a break, have a KitKat', could not be more apt for brand ambassador Sergio Perez. read more »

Ahead of this weekend's Chinese Grand Prix, Pirelli has announced that it will debut a brand-new trophy that the driver, who takes pole position, will receive after Friday... read more »

Relive some of the tense moments from Melbourne onboard with Ferrari's Lewis Hamilton. For more F1® videos, visit https://www.Formula1.com Follow F1®:... read more »

Lights out for a brand-new F3 season! Santiago Ramos starts the Sprint Race from reverse-grid pole—can the Mexican driver convert it into his country's first Formula 3... read more »

As the head of his small Formula 1 team, Colin Crabbe, who has died aged 82, was the man who gave Ronnie Peterson his big break.  It was just before Crabbe's 27th birthday... read more »

Charles Leclerc has no issue with new teammate Lewis Hamilton being the focus of the media's attention ahead of the season-opening Australian Grand Prix, and said no... read more »

With the Spanish Grand Prix set to move to Madrid next season, organizers have announced that the new Formula 1 track in Madrid will be called the Madring. read more »

Ahead of the upcoming F1 season, Williams has announced a major multi-year partnership with Super Group Limited, the parent company of leading online sports betting and gaming... read more »

Cadillac team principal Graeme Lowdon has stated that the incoming Formula 1 squad will select its first driver line-up on merit - and that it could still contain an... read more »

After the FIA recently confirmed that Johnny Herbert will no longer serve as a steward in Formula One, the three-time Grand Prix winner has been announced as a global brand... read more »

Ahead of the new season, Williams have announced premium travel goods brand Carl Friedrik as their new partner, marking the latest in a series of commercial agreements for the... read more »

Formula 1 and the FIA have announced Cadillac's entry on the F1 grid in 2026 in an official statement. read more »

Formula 1 has formally approved the entry of General Motors and its Cadillac brand into the championship for the 2026 season and beyond.The move supersedes a deal in principle... read more »

The hit Netflix Formula 1 series, Drive to Survive will return to the streaming platform on March 7, 2025 (tomorrow) and ahead of the full release - and fans have been handed... read more »

As Formula 1 and LVMH begin their historic 10-year global partnership, the iconic luxury Champagne brand, Moet & Chandon, will return as the series's official champagne. read more »

The new Lego F1 Ferrari and Red Bull sets, mini Lego car sets and the date of the Lego collectables launch in the UK. read more »

Another subsidiary of LVMH has been confirmed as a new partner of Formula 1 as the 10-year deal struck with the series continues to bear fruit for the luxury brand... read more »

Formula 1 has announced its first-ever official vodka partner as the championship continues to build on its monumental deal with luxury goods brand LVMH.In October 2024 Liberty... read more »

George Russell has proclaimed that the brand-new Pirelli tyres as part of next year's new F1 regulations are "quite a step worse" after testing them last month.... read more »

Having made a good impression during the three-day pre-season testing in Sakhir, Mercedes' trackside engineering director Andrew Shovlin insisted that the initial signs... read more »

Ferrari's Lewis Hamilton has been named as Lululemon's latest global ambassador marking a gender shift for the athleisure brand and F1. The post Ferrari's Lewis... read more »

As brand new teammates, Esteban Ocon and Ollie Bearman sat down to get to know each other that little bit better. They covered all the essentials like phobias, go-to Maranello... read more »

Alpine joined Mercedes, Haas and Aston Martin at the Bahrain International Circuit on Monday in completing the maiden run with their brand-new A525 ahead of the three-day... read more »

Formula One's Enstone-based outfit Alpine has announced a new partnership with OAKBERRY, the superfood brand, world-famous for organic and delicious Acai bowls and smoothies. read more »