Audi and adidas have announced a multi-year partnership that will see the German sporting goods manufacturer become the F1 team's official apparel partner. read more »

Quadrant, the content and apparel brand founded by Lando Norris, has sold a majority stake to Veloce Media Group.Launched in 2020 by McLaren Formula 1 driver, Quadrant recently... read more »

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy... read more »

McLaren will end a partnership with Castore and switch to Puma as the team's apparel provider ahead of the 2026 F1 season, according to reports. The post McLaren set to... read more »

Mercedes has been keen to work with adidas for some time and finally a 15-year flirtation has resulted in the German brands uniting ahead of the 2025 Formula 1 season.Alongside... read more »

The first Mercedes team wear designed by adidas has been unveiled, while fans of the squad can now also get hold of the latest merchandise.It is the first time adidas has... read more »

Ahead of the upcoming season, Alpine has partnered with Castore, one of the leading performance sportswear brands and global suppliers of sports apparel. read more »

Alpine has announced Castore as its new official team kit partner on a multi-year deal, with the partnership extending beyond providing apparel to the Formula 1... read more »

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad.The announcement has been... read more »

Audi’s developing Formula 1 project is closing in on a sponsorship deal to secure German sports brand Adidas as its official apparel partner, according to a report.... read more »

Red Bull and Castore confirm the "largest ever apparel partnership in Formula 1 pertaining to longevity and value" read more »

F1 has announced a new partnership with sportswear giants PUMA, with the German apparel manufacturers set to produce F1-licensed apparel as part of a multi-year deal. read more »

The use of fire retardant underwear has become a talking point in recent grand prix weekends after a clampdown by new FIA F1 race director Niels Wittich.Following the letter of... read more »

Ahead of the season-opening Bahrain Grand Prix, Formula 1 has announced a multi-year collaboration with AlphaTauri that will see Red Bull's premium fashion brand become... read more »

Sporting Brand PUMA will be supplying Alfa Romeo F1 Team ORLEN with racewear, apparel and footwear. read more »

McLaren teams up with Castore to launch all-new apparel for 2022 season. read more »

Sauber Group has collaborated with fashion experts Creightivist to launch a special collection that will raise funds for Save the Children during the current pandemic. A range... read more »

Bespoke Italian clothing company EGV1 will supply the Alfa Romeo F1 team with team wear for the 2019 season. read more »

Speed, it's a state of mind... and we're just getting started!! Welcome to the family, Tommy Hilfiger! #WhatsYourDrive Official Apparel Partner of the team:... read more »

Mercedes has secured a sponsorship deal with designer brand Tommy Hilfiger in a multi-year partnership which sees it become the team’s official apparel partner. read more »

Lotus has signed a multi-year agreement with motorsport apparel and footwear company Alpinestars. The deal will see the Italian company provide team members plus drivers Kimi... read more »

The Lotus F1 Team has joined forces with Henri-Lloyd ahead of the 2013 season, a British clothing manufacturer which specialises in marine and lifestyle apparel. read more »

World leading British marine clothing & lifestyle apparel specialists Henri-Lloyd commence new partnership with Lotus F1 Team, with a new range of travel clothing for... read more »

The MERCEDES GP PETRONAS Formula One Team is pleased to announce a new multi-year partnership with PUMA. With effect from 1 January 2012, the global sport lifestyle brand... read more »

Mercedes GP has announced that Puma will become an official team partner from the start of 2012, with the well-known clothing company set to design the team’s apparel... read more »