The Haas Formula 1 outfit is aiming to gain an early advantage over incoming American rivals Cadillac by boosting its knowledge of the prospective United States fanbase.To do... read more »

Asked about the American's team's highs and lows since it joined the pinnacle of motorsport in 2016, Haas team boss Ayao Komatsu reckoned that the opening race was... read more »

Ahead of this weekend's Austrian Grand Prix, Haas driver Ollie Bearman reckoned that he has has no doubt that the American outfit is "going to be in the mix" at... read more »

American-born retail magnate Harry Gordon Selfridge was claimed to be on a mission to transform shopping into an enjoyable experience when he opened his Oxford Street emporium... read more »

The American-owned Formula E team, CUPRA KIRO, battled to a historic first victory in its debut season in the series, with Dan Ticktum capitalising upon a thrilling Jakarta... read more »

F1 TV's Sam Collins discusses Haas' journey in Formula 1, their development from 2016, and what's next for the American-based team, as they celebrate their 200th... read more »

Formula 1 has become a sponsorship juggernaut in recent years and new, independent research has shown that over $2billion was earned in 2024 with only the NFL now bringing in... read more »

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy... read more »

The forthcoming Cadillac F1 team has forged a sponsorship deal with American clothing giants Tommy Hilfiger, becoming the team's first partner. The post Cadillac forges... read more »

American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with Pepsi Co. read more »

For many American race fans, the last Sunday of May has taken on a unique nickname: 'Motorsport Christmas.' But this could be its final year. read more »

Ford Performance's Global Director, Mark Rushbrook is delighted with his company's new partnership with Red Bull as American manufacturer increases input. read more »

Cadillac will become the 11th Formula 1 team in 2026. read more »

PlanetF1.com's US Editor Elizabeth Blackstock selects her ideal driver line-up for Cadillac F1 based on the latest information. read more »

At a glitzy event held in Miami, the Cadillac Formula 1 team unveiled the squad's logo in true American style in front of a large group of guests, including the... read more »

Cadillac F1 boss Graeme Lowdon says the team will only select an American driver "on merit" after narrowing down a shortlist ahead of their debut season in 2026. read more »

Cadillac F1 may have global ambitions, but team principal Graeme Lowdon hopes to preserve its American backbone. read more »

Video: #F1 driver VS American Football… ? #VCARB read more »

Formula 1 visited the United States for the first of three American races this past weekend for the 2025 Miami Grand Prix set against the unique backdrop of the Hard Rock... read more »

Formula 1 continues to come up with inventive ways of building up its American fanbase as it replaced the traditional driver parade truck for the Miami Grand Prix with bespoke... read more »

Lia Block hosts the Great American Quiz as we put Alex Albon and Carlos Sainz's knowledge of the USA to the test.... read more »

Haas' Esteban Ocon revelled in his passage to the final part of qualifying for Formula 1's Miami Grand Prix, but noted that the American squad still had work to do to... read more »

Cadillac is "not in a hurry" to sign its drivers for its 2026 Formula 1 debut and will only put an American in the car when there is someone who fits the bill.The... read more »

Austin may have hosted Formula 1 since 2012, but the real test for if the championship could finally break into American culture came a decade later when the decision was taken... read more »

Haas has announced a multi-year sponsorship deal with "probably one of the largest companies you've never heard of" - as global communications platform Infobip... read more »